Book Marketing Ideas That Will…
Increase your web presence:
- Create a testimonial page on your website
- Add the free My Book Progress plugin to your WordPress website to update your visitors about the status of your upcoming book.
- Retweak the SEO on your site
- Ask fans to post their reviews on your Facebook page
- Ask fans to post their reviews on Amazon
- Ask fans to post their reviews on Goodreads
- Sign up for Twitter
- Clean up your social footprint
- Create an author FB page and use it instead of your profile
- Sign up for Google Authorship
- Offer bloggers advanced reading copies
- Go on an online book tour
- Create a book launch team
- Host Q+A sessions on Google+
- Create Facebook Friday videos
- Register as an author on Amazon
- Register as an author on Goodreads
- Create a book trailer
- Add the free My Book Table plugin to your WordPress website to boost book sales.
- Create a hashtag for your next book
Build your fan base:
- Start a FB campaign to increase your fans
- Start a Google Campaign to increase traffic to your site
- Start a controversial web series
- Link up with other writers for your controversial web series
- Start weekly twitter chats with readers
- Keyword your blog posts
- Create a monthly newsletter
- Create an affiliate program
- Host guest bloggers
- Become a guest blogger
- Create business cards with your web address on them and hand them out
- Put your photo on your business card for stronger branding
- Start commenting on other blogs (early and often)
- Host regular author hangouts on Google+
- Host regular author interviews on Google+
- Record your Google+ hangouts and put them on YouTube
- Get social media coaching
Cultivate Community:
- Create an online community with a forum
- Say thank you to readers with special incentives for being a fan
- Ask your reading community to design merchandise for your store
- Create a fan page for your main character (works well if they are in a series)
- Ask fans to create their own book trailers and post them online
- Offer core fans advanced copy of future books
- Ask fans to post pictures of “character spottings”
- Offer “extra features” on your website
- Use Twitter hashtags
- Poll your readers and listen to what they say
- Answer all your blog comments
- Engage with your fans on FB
- Ask your fans to post pictures of them reading your book
Make some extra money:
- Repackage old blog posts and sell them as an e-book
- Join an affiliate program
- Speak on the core topic of your book
- Become a content writer
- Host paid webinars
- Freelance with niche magazines
- Sell ads on your website
- Sell ads in your newsletter
- Write a new ebook tailored to your fans
- Mentor another writer
- Become an Amazon Affiliate (and use MyBookTable)
- Offer customizable ebooks for readers
- Sell your book on your site, not just Amazon
Tweetables:
- The @AuthorMedia crew just gave me 89 free book marketing ideas. Watch out world! – click to tweet.
- My sales should spike soon. I’m going to try out some of the book marketing suggestions from @AuthorMedia. – click to tweet.
- 89 Book Marketing Ideas That Will Change Your Life. Try one today! – click to tweet.
- Have you tried any of these marketing tips from @AuthorMedia? They look great! – click to tweet.
- Dang. I needed book marketing ideas and I found 89 of them via @AuthorMedia. – click to tweet.
- If you write books, you should look at this list ASAP. Unless you are my competitor. – click to tweet.
- Need some book marketing ideas? One of these ideas should do the trick! – click to tweet.
Build your brand offline
- Write a Press Release
- Ask to be interviewed by your local paper
- Ask to be interviewed by the paper your book is set in
- Ask to be interviewed by the local radio host
- Ask to be interviewed on the local morning show (read this article first)
- Partner with a band that has the same cause as you
- Go on a physical book tour
- Start thinking local
- Sell themed merchandise (Think “Team Edward” shirts)
- Rent a billboard
- Host a book release party
- Link with an activity that supports your cause and sell your book there
- Create a viral video about a scene from your book
Find a Place To Give a Book Reading:
- Your local coffee shop
- A hospital
- A retirement community
- A rehabilitation center
- A local church
- A locally owned bookstore
- The library (try the five closest to your house)
- The local community college
- A school
- Wherever the main setting of your book is
- Google+
- Videos you upload to Facebook
- Goodreads
Discover where to donate your book (and make new fans):
- Women’s shelters
- VA hospitals
- Homeless shelters
- Children’s hospitals
- Retirement homes
- The five closest libraries to your house
- The library in your hometown
- Summer camp
- Community libraries at coffee shops
- The local community college library
- The libraries in the town where the book was set in
- BookCrossing.com
- Local B&B’s
- Local motels
- Prisons
- Church libraries
- Rehab centers
- Cruise ship libraries
- Doctor’s offices
- Community centers
- Senior Centers
Become an expert:
- Listen to the Novel Marketing Podcast.
- Become a HARO source
- Get active on LinkedIn
- Write Op-Ed pieces on the core message of your story
- Write freelance pieces on the core message of your story and pitch to niche publications
- Give lectures on the core message of your story
- Host webinars with other experts
- Create a series of web-videos interviewing experts on the core message of your story
- Make sure your author about me page is interesting and relevant
- Create a Meetup group